Brand Manager

• Job title: Brand Manager
• Location: HCMC, Vietnam
• Flexibility: Hybrid
• Job type: Permanent

About the job
At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to “serve healthier, fuller lives” now and for the generations to come. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world. We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

In our dynamic Brand Performance team, we seek an innovative and committed Brand Performance Manager. This role is pivotal in shaping the financial and brand health across local markets, driving profitability, and setting the direction for long-term brand ambition.

Key Responsibilities:

• Manage the P&L for brands within local markets, optimizing profitability.
• Craft and implement long-term brand strategies to enhance market share and brand preference.
• Foster brand affinity, health, and positive imagery among consumers.
• Contribute to brand budgeting processes, focusing on net sales and marketing spend, while also establishing performance metrics.
• Monitor brand performance monthly at the country level, devising action plans when necessary.
• Engage in monthly Integrated Business Planning (IBP) to ensure brand objectives are met.

Brand Strategy:

• Develop strategic brand pillars and business goals based on insights from local consumers, shoppers, and healthcare professionals (HCPs).
• Analyze and leverage consumer, shopper, and HCP journeys to influence brand selection.
• Create a localized shopper strategy, identifying the most effective channel segmentations and activations.
• Conduct competitive analysis to define our brand's unique propositions.
• Set local market pricing in alignment with global guidelines and work closely with the Trade Marketing Team on channel strategies.
• Devise a local HCP engagement strategy and define the New Product Development (NPD) roadmap.

Brand Management:

• Tailor and manage brand campaign strategies to meet local market nuances.
• Adapt brand assets and content to resonate with local audiences, ensuring compliance with regulations.
• Oversee the brand's budget and execution of localized marketing initiatives based on consumer insights.
• Offer insights on innovation projects to stay ahead in the market.

About You

• Experienced in managing brand performance, with a deep understanding of international markets.
• A strategic thinker with a proven track record in developing and executing brand strategies.
• Excellent in communication and collaboration, capable of working with diverse teams and stakeholders.
• Agile and adept at managing multiple priorities in a dynamic environment.
• Fluent in English, with the ability to navigate multi-country operations effectively.

Pursue progress, discover extraordinary.
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.