PCBU-Regional marketing manager-成都
JOB PURPOSE:
1. Participate in national marketing plan development
2. Develop area marketing plans
3. Execute / implement national & regional marketing plans
4. Execute / implement national & regional marketing plans
5. Regional brand management
6. Regional market intelligence
KEY ACCOUNTABILITIES:
1. Participate in national marketing plan development
1) Participate in annual long range strategic planning ( 3-year plan)
2) Participate in annual marketing tactical budget plan ( 1-year plan)
2. Develop area marketing plans
1) Propose regional tactical cycleplans ( 4 times per year)
2) Report local market info to central ( on a monthly basis)
3. Execute / implement national & regional marketing plans
1) Train regional sales force
2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate
3) Product specific regional sales and A&P budget
4) Organize regioanl activities (CME programs, symposia , etc.)
5) Attend regional sales weekly meetings
4. Execute / implement national & regional marketing plans
1) Train regional sales force
2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate
3) Product specific regional sales and A&P budget
4) Organize regioanl activities (CME programs, symposia , etc.)
5) Attend regional sales weekly meetings
5. Regional brand management
1) Organize Brand Champion
2) Regional KOL management
3) Paticipate brand team
6. Regional market intelligence
JOB-HOLDER ENTRY REQUIREMENTS:
Education:
College Degree or Above
Experience & knowledge:
- At least 3 years with pharmaceutical industry
- At least 1 years sales force management experience
- Industry/product knowledge
Core competencies:
- Good marketing planning skills
- Good project management skills
- Good selling skills
- Good interpersonal skills
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