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Digital Marketing Manager

date publiée 01/22/2019
type de contrat Full time
reférence de l’emploi R2490930
location Swiftwater, Pennsylvanie

OVERVIEW

The Manager, Digital Marketing will be responsible for managing day-to-day projects in support of the digital marketing team objectives. They will coordinate all activities with external and internal partners to ensure project objectives and key milestones are achieved as planned.  Additionally, they will work closely with the Sanofi Pasteur product marketing team members to ensure that brand messaging and positioning are implemented across all digital tactics.

RESPONSBILIITES

The Manager, Digital Marketing will be responsible for supporting digital marketing efforts. Specific responsibilities include:

  • Banner and Email Creation/Implementation
    • Gain a thorough understanding of brand strategies and tactical requirements
    • Support product marketing agencies with asset creation, ensuring adherence to digital best practices and Sanofi Pasteur standards
    • Support product managers with MLR submission and approval process
    • Launch assets into marketplace
  • Website content updates via admin toolset
  • Digital agency project management
  • Website analytics management
    • Analysis and communication of campaign level analytics
    • Creation and circulation of monthly, quarterly, etc. internal ecommerce reporting dashboards
  • Maintain logo database in support of disease awareness mobile applications
  • Coordination and development of multi-channel  marketing campaigns
  • Assist with the launch of the Veeva CRM initiative and support future updates and enhancements on an ongoing basis
  • Keep up-to-date on digital marketing trends, tools, platforms, etc. and bring new ideas to the table for feasibility assessment/implementation
  • Assist with ITS platform testing efforts, including execution of test scripts, unit testing, etc.
  • Support the Digital Marketing team with other projects, tactics, etc.

QUALIFICATIONS

  • BA/BS required preferably in one of the following disciplines: Marketing, Information Systems, and/or Business Management
  • 2+ years of Digital Marketing experience
  • Digital agency and/or Pharmaceutical experience preferred

LOCATION:

  •  Swiftwater, PA

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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Veuillez noter que vous quittez les pages d'entreprise de Sanofi et que vous êtes redirigé vers notre système de suivi des candidats, Workday, qui vous permet de postuler à nos postes vacants.

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