Lead the marketing function of the Diabetes portfolio through innovative marketing plans for the brands in line with the overall marketing plan in order to drive market share, top line and bottom line growth to enable achievement of the business objectives.
This position is responsible for delivery of product sales forecasts based on procedure strategies, the development and execution of marketing strategy and plans (positioning, targeting, product, place, price and promotion) to achieve specific marketing objectives/outcomes in the Country new product launches from Diabetes BU in Turkey.
This role is a people leader for 5 Product Manager in Turkey.
Duties & Responsibilities:
Drive cross-market communication and learning to ensure best practices and competitive insight are shared across markets.
Work with Regional teams to develop product-marketing strategies, positioning, training, pricing, strategic initiatives, programs and other marketing related initiatives and requirements.
Responsible for marketing budget management.
Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the commercial team
Responsible for product and specialty forecast
Minimum 5 years relevant business experience in related fields of marketing
Desirable to have solid interpersonal skills and be adaptable to challenges.
Computer skills (MS Office) Excel, Power Point etc.
Demonstrate strong analytical & organizational skills with the ability to handle multiple tasks and prioritize.
Proficiency in English is a must
Experience in healthcare industry is a must
Ability to operate simultaneously and effectively in both tactical and strategic modes
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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