The CMI Manager is a trusted advisor and business partner to brand marketing teams. They are responsible for working with the Head of CMI and CMI Senior Managers to design and execute primary research, report research findings, synthesize information into best in-class insight, and make recommendations to support business strategies and decision making that drive brand growth.
Works with the Head of CMI and CMI Senior Managers to ensure people (consumers and experts) are at the heart of everything we do. Helps infuse “people-centricity” and champion the external view across our businesses.
Works with CMI Senior Manager, brand marketing and cross-functional partners to create a learning / research plan that identifies and addresses key knowledge gaps and business opportunities.
Helps ensure the research plan and budget align to key priorities across brand strategy, innovation, and communications.
Assists in developing, executing, and delivering custom research studies (qualitative and quantitative). Specifically, this individual helps develop research objectives, design research, select research partner, develop questionnaires, analyze results, make recommendations, and present results -- on time, cost effective and with high quality.
Helps ensure insight is woven throughout brand strategy, creative development, and innovation initiatives.
Assists in developing a comprehensive understanding of the business environment including competitive brands and products, macroeconomic, social and demographic factors and trends.
Contributes to monitoring of brand health and performance.
Connects the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth.
Collaborates with analytics team on measurement findings and indicated actions.
Collaborates with Shopper Insights, R&D Sensory and global CMI.
Bachelor's Degree required, MBA preferred
5+ years of professional experience with relevant consumer insight background
Experience in OTC a plus
Obsessed with building iconic and people-centric brand experiences
Strong passion and empathy for consumers and experts
Strategic, integrative and analytical thinking
Bias for action, driving strategic outcomes through influence, collaboration & organizational savviness
Experienced multiple types of projects, including: positioning, brand architecture, creative / messaging development and evaluation, innovation ideation, development and evaluation, claims testing, segmentation, omni-channel consumer journey’s, path to purchase, brand health tracking, etc.
Team player, extraordinarily collaborative and inclusive
Exceptional verbal and written communication skills to influence leaders in a fast-moving environment
Strong storytelling skills and business acumen to simplify large and complex data into compelling recommendations
Proven track record
Strong collaboration and influence skills
Successful at executing complex projects from design to completion
Management of market research and intelligence agencies
Agility in a constantly changing business environment
Consistent high performance and delivery
As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. This position will require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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